First Lady's Preference for "Native Brands" and "Foreign Brands"
It was very meaningful for our "First Lady" to promote domestic products by presenting native brands when appearing publicly on diplomatic occasions.
Peng Liyuan, wife of the president of the People's Republic of China, Xi Jinping, takes pictures with homebred phone "Nubia" next to Volkswagen CEO, Martin Winterkorn in Berlin, Germany on Saturday. (Xinhua)
Chinese First Lady Peng Liyuan accompanied President Xi Jinping on a visit to Europe using a mobile phone made by ZTE in public, which was praised by many domestic observers as an example of the First Laday promoting domestic products. Since the first time she accompanied Xi on the visit to Russia as First Lady, Peng has been showcasing domestic products on diplomatic occasions. All that she wore or gave to others as presents were products of domestic brands, which interested a lot of people.
The First Lady is not an official, neither does she have official duties, however, she is playing a key role in presenting etiquette and national image. It is of positive influence for her to present domestic brands and highlight our national characteristics and images during foreign visits, to promote domestic products and establish the image of "Chinese native brands" in the international society.
Whether the First Lady presents high-end or accessible domestic brands should be consistent with the practical situation of local brands and our First Lady’s personal characteristics. If the conditions are favorable, wearing local brands should also take "foreign elements" into consideration.
Of course, the premise that enables the First Lady to show local brands is that relevant domestic brands become more capable manufacturers. The era when the accompanying Chinese First Lady on a visit to Africa gave household appliances made in Japan as presents has gone forever with China becoming a "world factory". In this regard, Peng’s using ZTE cell phone indirectly boosts awareness of native brands and carries a unique cultural connotation.
Contributed by Tao Duanfang[ Editor: Liu Shimeng ]