U.S. Cyber Monday online sales hit record of 3.45 billion

NEW YORK, Nov. 29 (Xinhua) -- Americans spent a record of 3.45 billion U.S. dollars in online purchases on Cyber Monday, up 12.1 percent from last year's holiday.

This marks the largest online sales day in U.S. history, which tracks 80 percent of all online transactions at the 100 largest retailers in the country, Adobe Digital Insights (ADI) said in a press release issued Tuesday.

American online shoppers spent more than 5 billion U.S. dollars by the end of Black Friday, a 17.7 percent increase year-over-year, ADI said on Saturday.

Black Friday set a record by surpassing the three-billion-dollar mark for the first time at 3.34 billion dollars while Thanksgiving accounted for the remaining 1.93 billion, it said.

The factors driving shoppers online include more comfortable electronic payment, the convenience of not having to go into stores and deal with the stress associated with shopping during the holiday season.

U.S. National Retail Federation coined the term "Cyber Monday" in a 2005 press release after there was a spike in online sales the Monday after Thanksgiving, rather than the weekend.

[ Editor: 刘家铭 ]


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