Press briefing of the winter sports section of 2020 CIFTIS held in Beijing on Aug 5
The 2020 China International Fair for Trade in Services (CIFTIS), themed this year as “Global Service, Shared Prosperity”, is scheduled in September. Adapting to the current trend, 2020 CIFTIS will adopt a way of “online + offline”, so as to create a global platform for exhibition, communication, negotiation and cooperation.
During the press briefing on August 5, Mr. Fu Xiaohui, the director of Beijing Olympic City Development Promotion Center, made an overall introduction of the winter sports section of 2020 CIFTIS. The theme of the section will be set as “Ice & Snow Power”, under which numerous theme forums, exhibitions, industrial docking and other key activities will be organized. The winter sports section will strive to be more “internationalized, industrialized and popularized”, in preparations for the Beijing 2022 Winter Olympics.
More internationalized: creating a global platform for communication
As a further response to the national call of “the Belt and Road Initiative”, over 20 countries excelled at ice and snow sports, such as Austria, Norway, Czech Republic, France, Japan, Italy, Finland, Iceland, Switzerland and Germany will be invited to participate in this year’s winter sports section of CIFTIS, moreover, attracting more than 500 domestic and oversea brands online and offline, 260 guest speakers from over 20 countries and regions.
This year’s winter sports section of CIFTIS will be themed around Beijing 2020 Winter Olympics, driving the development of winter sports industry of China while boosting Beijing Olympic Winter Games in an all-round way.
More industrialized: supporting the development of ice, snow industry
The winter sports section of 2020 CIFTIS is committed to integrating domestic and oversea winter sports industries and promoting cooperation between Chinese and foreign ice and snow sports enterprises. As an emerging force in the ice and snow industry, the winter sports section of CIFTIS provides an international exhibition stage for domestic and oversea enterprises in ice and snow sports industry, where the world’s front-end products and service chains can be introduced.
In the meantime, it stimulates industry innovation and integrates sports and technology industry by multiple ways, including enabling capital docking for ice and snow innovation projects and start-ups, inviting major domestic and oversea venture capital institutions for close-up negotiations, providing more opportunities for investment for worthy projects, and helping promising start-ups to land in China.
More seminars of international ice and snow think tanks are planned to be held, experts from the ice and snow sports industry at home and abroad will be invited to have in-depth discussions about the challenges China’s ice and snow sports industry facing under the pandemic and the future development trend of the global ice and snow sports industry.
More popularized: enriching people’s life with winter sports
In response to the plan raised by Chinese President Xi Jinping to make 300 million people familiar with winter sports, during 2020 CIFTIS, events will be actively held in an effort to popularize the knowledge of winter sports and the Winter Olympics, thus promoting the winter sports among the broad masses of the people.
Many activities that are deeply loved by ice and snow lovers are being prepared, such as “a taste of winter sports”, “ice and snow carnival”, “ice and snow outdoor equipment shopping festival”, and “winter sports personal equipment show”. Meanwhile, various small-scale mass events will be held during the section to stimulate the public’s enthusiasm for ice and snow sports, encourage young people to participate in ice and snow sports, and foster talents in ice and snow sports.[ Editor: WXY ]