People cheering for Beijing 2022 at Markor C.A.V.E.

2022-February-7 13:31 By: GMW.cn

Markor C.A.V.E. (Center for Artistic Visual Experience) is located at No. 99, Chaoyang Menwai Street, Chaoyang District, Beijing, China's capital city. It was officially completed in October 2020 as a unique world created by Markor Furnishings in exploring new retail art space.

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows volunteers cheering for Beijing at the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Wang Xinyuan/Guangming Picture)

The facade of Markor C.A.V.E. is consisted of modern and simple blocks arranged in an orderly manner, which look like huge white stones falling from the sky, or flexible, natural white feathers, producing a magical melody. With the new positioning of the new retail art space and the unique design language, Markor C.A.V.E. inherits the tradition and reflects the present. The venue has six floors with a total construction area of 35,000 square meters and a total exhibition area of 23,000 square meters. It inherits the context of Qiuci (an ancient state) cave and art. The new retail exhibition area displays the beautiful household products of 36 brands owned or cooperated by Markor. In addition, the ground and 3rd floors are also equipped with “food paradise” such as English afternoon tea, Qingjue simple meal book bar, western region restaurant, tent meal bar and outdoor meal bar respectively.

From the perspective of architectural design, Markor C.A.V.E. contributes to the development and renewal of Beijing by comprehensively transforming and upgrading the old commercial complex. In terms of culture and art, Markor C.A.V.E. vitalizes the culture through the integrating and interpreting Chinese and Western culture, ancient and modern culture in a completely new way. From the perspective of consumption experience, Markor C.A.V.E. has created the ultimate artistic lifestyle to meet the personalized and continuously upgraded consumption needs of customers and cultivate a new consumer market.

Since its completion, Markor C.A.V.E. has been ranked as a landmark building in that region. The business format of immersing new retail deeply integrates art and culture with the whole business place, which meets the consumers’ pursuit of space and personalization, and becomes a new must-go place for cultural leisure.

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows the staircase decorated with Qiuci murals at the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Wang Xinyuan/Guangming Picture)

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows a child cheering for Beijing 2022 Winter Olympics at the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Li Wenjian/Guangming Picture)

As one of the cultural features of Markor C.A.V.E., Qiuci murals, as interior decoration element, can be seen throughout the building. In order to restore the original appearance of murals to the greatest extent, mural artists collected about 60 tons of soil from Kizil Grottoes and transported it to Beijing, completed the murals with the ancient approaches in more than 150 days.

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows the Qiuci murals decorated at the entrance of the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Wang Xinyuan/Guangming Picture)

At the bottom of the mural is a story of the prince escorting white elephant, the national treasure. As a messenger of peace, the prince presented a white elephant to the enemy country and turned hostility into friendship. At a time of rapid changes, no matter in the face of life, commercial competition or epidemic challenges, peaceful coexistence is an eternal principle to promote the progress of human civilization. We should take “a community with a shared future for mankind” as the global value and work together to create a better and happy life.

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows the beams decorated with Qiuci murals at the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Wang Xinyuan/Guangming Picture)

The roof with cloud design of Markor C.A.V.E. is intertwined by several environmentally friendly ecological grids, just like floating clouds in the sky. It skillfully moves the natural scenery indoor and integrates with nature. The entire whiteness unites the roof and the ecological columns in a traceless manner. The soft curve extends the space infinitely, giving people the illusion of lightness, highness and the sense of touching cloud. It also breaks the limitation of the original storey height through the design language.

People cheering for Beijing 2022 at Markor C.A.V.E.

Photo taken on Feb. 6, 2022 shows visitors cheering for Beijing at the Markor C.A.V.E. in Chaoyang District, Beijing, China's capital city. (Wang Xinyuan/Guangming Picture)

The installation art of Markor C.A.V.E. is represented by “the Internet application of intelligent manufacturing and industry”, which helps consumers understand intelligent manufacturing and Markor advanced production system. Following the core competitiveness of “combination of science and art”, Markor officially launched the intelligent manufacturing project in 2012, making full use of Internet and cloud computing technology to create a “Customer-to-Manufacturer” intelligent model and realize the rapid response to the personalized needs of consumers. It is a successful demonstration of the “double drive” of data and art in the field of intelligent manufacturing. In 2015, “Markor smart home manufacturing project” was recognized by the Ministry of Industry and Information Technology as the “pilot demonstration project of smart home manufacturing workshop”. Markor is the only one engaged in furniture industry among the 46 shortlisted enterprises.

Editor: WXY
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