Tongrentang Zhima Health: Centuries-old brand creates innovates ways to advocate healthy living

24-hour unmanned medicine vending machine, medlar latte and cake, cosmetic products made with TCM...Check out how a centuries-old health brand, Tongrentang, reforms itself into Zhima Health, an innovative brand combining technology, different cultures and traditions to bring new ways of healthy living to the public, to integrate TCM culture into the modern lifestyle.

Tongrentang, founded in 1669, is a time-honored health brand centered on traditional Chinese medicine (TCM). In the Internet age, Tongrentang created the brand of Zhima Health to make innovative products to carry forward the health culture of TCM. On Feb 6, 2022, more than 50 Chinese and foreign journalists came to Tongrentang Zhima Health No. 0 Store, a new retail research base covering almost 5,000 square meters and three floors. The store integrates organic food and herbal elements into people’s daily diet to provide consumers with a healthy experience integrating TCM culture into the modern lifestyle.