Night economy regains vitality in many places across China as pandemic under control

Recently, as the pandemic prevention and control situation continues to improve, the "night economy" in many places regains vitality. A few days ago, the State Council issued the Opinions on Further Releasing Consumption Potential to Promote Sustainable Recovery of Consumption, proposing 20 policy measures in five aspects, requiring comprehensive policies to be carried out to release consumption potential and promote sustainable recovery of consumption. This move has brought more possibilities for the development of "night economy". In summer, a variety of night consumption activities are held to enrich people's nightlife. Combining with local characteristics, offline physical commercial resources are integrated such as food streets, convenient business districts, night economic life gathering areas, etc. Consumption vitality is revitalized by issuing digital coupons, promoting themed tourist routes, holding beer festivals, making live broadcast, etc.

Photo taken on June 18, 2022 shows people enjoying nightlife in Cangxiang Street, Wenfeng District, Anyang City, central China's Henan Province. (Wang Jian'an/Guangming Picture)

Photo taken on June 18, 2022 shows tourists visiting a pop-up street at night time in Saishang Old Street Block, Yuquan District, Hohhot, north China's Inner Mongolia Autonomous Region. (Ding Genhou/Guangming Picture)

Photo taken on June 18, 2022 shows kids watching a toy show at a night market in the scenic spot of Caocao underground transportation road in Bozhou City, east China's Anhui Province. (Liu Qinli/Guangming Picture)

Photo taken on June 24, 2022 shows people enjoying night food at the Changshamen Night Market in Xia'an Village, Shangqin Town, Ganzhou District, Zhangye City, northwest China's Gansu Province. (Yang Yongwei/Guangming Picture)

Photo taken on June 24, 2022 shows tourists visiting a night market at the Rongjiang New District Cultural and Entertainment Shopping Park, Ganzhou City, east China's Jiangxi Province. Various special activities such as art and culture display, trunk market and food tribe were held, attracting people to come and experience. (Zhu Haipeng/Guangming Picture)

Photo taken on June 27, 2022 shows tourists enjoying their leisure time at Wanyueli Night Market, Qixingguan District, Bijie City, southwest China's Guizhou Province. (Yang Lei/Guangming Picutre)

Photo taken on July 1, 2022 shows the lively night view of Shili Long Street in Taizhou City, east China's Zhejiang Province. The night market is crowded with people, having attracted a large number of tourists to come, shop and taste local food. (Jiang Youqin/Guangming Picture)

Photo taken on July 2, 2022 shows tourists enjoying the nightlife at an ancient town in Xiangyang City, central China's Hubei Province. As the summer tourism season is coming, the local government seizes the opportunity of connecting Zhengzhou-Chongqing high-speed railway to the whole line, as it launches a series of night economy theme tourist routes for high-speed rail tour groups. (Yang Dong/Guangming Picture)

Photo taken on July 2, 2022 shows citizens shopping and tasting delicious food at Jiaojie Street, Yuncheng City, north China's Shanxi Province. (Yan Xin/Guangming Picture)

Photo taken on July 2, 2022 shows the lively and busy night view of the Starlight Night Market in Jiaruibao Square, Lianyun District, Lianyungang City, east China's Jiangsu Province. (Wang Chun/Guangming Picture)