Jiuzhaigou: Building  "Cultural Heritage Street"  to Facilitate Rural Revitalization

Photo taken on Jul. 16, 2022 shows visitors looking at exhibits at the Tibetan-Qiang Intangible Cultural Heritage Museum, Zhangzha Town, Jiuzhaigou County, southwest China’s Sichuan Province.As a vital place that both displays and teaches about the Tibetan-Qiang intangible cultural heritage, the museum collects a variety of items that represent the excellent traditional Tibetan-Qiang culture, including Tibetan-Qiang embroidery, sheep-skin drum dance, and Tibetan medicine, making itself a famous tourist site on the internet and drawing large numbers of visitors. In September 2021, the street where the museum is located was listed among the first batch of "Cultural Heritage Street" by the Tibetan-Qiang Autonomous Prefecture of Ngawa, which is part of a series of efforts made by the local government to tap into the potentials of cultural heritage, facilitate the high-quality development of cultural tourism, and promote rural revitalization.