Longmen Mijing: cultivating vibrancy in a carefully operated village tourism cluster

Located in Lin'an District, Hangzhou City, Zhejiang Province, Longmen Mijing comprises three administrative villages: Shimen, Longshang, and Dashan. Spanning across 55 square kilometers, it serves as an all-in-one tourism cluster integrating agricultural tourism, cultural tourism and healthcare trips.

A tourism route was planned and operated here, featuring exploring historical landmarks in Shimen Village, enjoying the sights in Longshang Village, and promoting wellness in Dashan Village. Various cultural pedestrian areas were created along the visiting route for tourists to behold, including mountain lodging, beer bars, chrysanthemum gardens, traditional terraces and other miniature landscapes. At the same time, tourism businesses such as rock-climbing towns, lodging clusters, and fruit/vegetable picking gardens started to thrive in the village. The Longmen Mijing village tourism cluster has become unprecedentedly vibrant by implementing market-oriented strategies and effective branding.