Jingshan Village: Integrating tea culture and tourism unleashes vitality of ancient tea land

Jingshan Village, situated in the northeast peak of Tianmu Mountain, boasts a forest coverage rate of over 96%. Renowned for its Zen tea culture, its “Jingshan Tea Ceremony” has been enlisted as a National Intangible Cultural Heritage. Since the Green Rural Revival Program was launched in Zhejiang in 2003, Jingshan Village has successfully integrated tea culture with tourism, attracting over 2.2 million visitors in 2022 and driving rapid economic growth.