Vivo and ZEISS Unveil Groundbreaking Mobile Imaging Innovation at 6th CIIE

SHANGHAI - On November 6, 2023, the vivo and ZEISS Joint Imaging Innovation Event took place during the sixth China International Import Expo. During this event, the prominent Chinese mobile phone company and the world's leading technology leader in the optical and optoelectronics industry unveiled their "Great Optics Strategy" and introduced the first ZEISS Vario-APO-Sonnar macro telephoto lens in the mobile imaging industry.

Yu Meng, the Vice President of Imaging at vivo, articulated their shared vision, stating that vivo and ZEISS aim to be pioneers in the realm of mobile imaging. They intend to merge traditional optical elements with digital technology to enhance one another, enabling all users to relish the ultimate creative experience.

Dr. Torsten Sievers, Head of Technology and Innovations at ZEISS Consumer Products, also underscored that the collaboration between the two companies represents a profound, cross-border, cross-time-zone partnership on all fronts. They eagerly anticipate jointly pushing the boundaries of imagination in the realm of smartphones and propelling the sustainable growth of mobile imaging.

The vivo X100 Pro is set to debut on November 13th and will stand as the exclusive product in the smartphone industry to receive ZEISS APO certification. At that time, vivo and ZEISS will also exhibit their innovative accomplishments in areas such as ZEISS T* coatings and ZEISS portrait lens kits, enabling a broader audience to experience the synergy resulting from ZEISS's century-old optical expertise and vivo's innovations in mobile imaging.