Swiss business leader upbeat on China's market for foreign brands at CICPE

On April 17, 2024, Christoph L. Wild, Vice Chairman of the Board of Directors and Deputy CEO of Dr. Wild & Co., a renowned Swiss brand specializing in oral care products, engaged in an exclusive interview with Guangming Online at the 4th China International Consumer Products Expo (CICPE) in Haikou, the capital city of south China's Hainan Province. During this interview, Wild shared the story of how his company entered into the Chinese market, why they valued the Chinese market, his first impressions of Haikou, his views on Hainan's free trade port, and his personal experience at the CICPE.

Dr. Wild & Co. entered the Chinese market more than a decade ago, partnering up with local company Zhejiang Vanmax Technology Co. Wild remarks the company's journey in China as “a story with a lot of success”. He describes the conditions of the Chinese population both gaining awareness of oral care and being appreciative of high-quality imports being the perfect opportunity for the Swiss company to enter into China, which created a “win-win situation” for both the brand and the people it sought to reach in China.

Since this year's CICPE focuses on business-to-consumer (B2C) interactions, Wild expresses that the expo provided great opportunity for consumer interactions, allowing the company to reach out to more Chinese customers to help them gain awareness of the oral care products provided by Dr. Wild & Co. Wild believes that more business growth will take place in Hainan with its construction of a free trade port, which will expand import and export opportunities, and help facilitate the development of Hainan Province.

With China's welcoming market and vast business opportunities, Wild is positive that other Swiss brands will also have a great future in China, and be able to sustain long-term success. The journey of Dr. Wild & Co. in China illuminates the country's embrace of high-quality imports, unveiling abundant market prospects and heralding a bright future for global enterprises seeking entry.