Five Years at the CIIE: Orion Continues to Drive Growth of China’s Confectionery Industry

Orion’s booth at the 2024 CIIE. (Photo provided to Guangming Online)

Since launching its “Snack Plus Nutrition” strategy at the 2020 CIIE, Orion has introduced a range of well-received products aimed at offering consumers healthier and more nutritious snack options. At this year’s CIIE, the brand presented new additions such as oatmeal cookies, Fruity Chews, and tea-infused gum, using the CIIE as a platform to expand its product lineup.

Zhang emphasized that Orion would stay committed to its “Snack Plus Nutrition” strategy by delivering health snacks onto the market. In the near future, the company plans to deepen research in healthy ingredients and roll out more products with lower content in sodium, fat, and sugar to improve quality of life of its consumers.

Orion’s product line-up at the 2024 CIIE. (Photo provided to Guangming Online)

Beyond product showcases, Orion presented in the CIIE’s social responsibility zone its signature charity project, “Dream Building.” The display underscored the brand’s efforts and achievements in philanthropy and sustainable development.

“Over the past three decades, Orion has not only witnessed but actively participated in and contributed to China’s remarkable economic growth,” said Zhang Xiaoyan. “The nation’s open and inclusive business environment, coupled with its vast opportunities, has positioned China as a pivotal strategic market and growth engine for Orion. Our participation in the CIIE for five consecutive years underscores Orion’s unwavering commitment to the Chinese market. Orion remains dedicated to deepening its presence in China, making significant investments, and contributing to the nation’s development. Moving forward, we will leverage global resources, cater to the evolving needs of the Chinese market, and foster collaborations with global partners to enhance consumer lives and drive the high-quality development of the industry.”