On January 20, 2025, by 3 p.m., advanced ticket bookings for movies set to be released during the upcoming Spring Festival holiday in China had already surpassed 235 million yuan (approximately 32.7 million U.S. dollars).
The Spring Festival holiday, one of China’s most lucrative movie seasons, runs from January 28 to February 4 this year—one day longer than usual.
Pre-sales for the films began on January 19, and the data shows they surpassed the 100 million yuan mark faster than ever, signaling a positive trend in China's movie market.
Observers believe the 2025 Spring Festival movie season has the potential to set new records for both box office revenue and audience attendance.
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