Swiss health brand Pharmalp eyes deeper integration into Chinese market via Hainan Free Trade Port

At the 5th China International Consumer Products Expo, Severin Ruoff, CEO of Swiss nutraceutical firm Pharmalp, highlighted the company's steady growth in China over the past four years, primarily through cross-border e-commerce platforms like Tmall. Ruoff emphasized the importance of direct consumer engagement, stating, "I'm personally here in Hainan to talk to customers and to hear the feedback from the Chinese consumers." He also expressed interest in leveraging the upcoming Hainan Free Trade Port to further integrate into the Chinese market, noting its potential to facilitate product registration and long-term market entry.