CICPE express: Fashion frenzy

Hosted April 13–18, 2025, CICPE set a new benchmark as Asia-Pacific’s premier consumer goods showcase, drawing record participation from 71 countries and regions and spotlighting innovations in smart consumption and global trade.

Launching on TikTok, the fast-paced mini-series captures the high-energy pulse of the 5th China International Consumer Products Expo (CICPE) in Hainan—from runway looks to cutting-edge tech and gourmet bites. In this episode, dive into the pavillions with our lens to see runway reveals, heritage-inspired collections, and international labels shaping tomorrow's trends.