CICPE express: Flavor fiesta

Hosted April 13–18, 2025, CICPE set a new benchmark as Asia-Pacific’s premier consumer goods showcase, drawing record participation from 71 countries and regions and spotlighting innovations in smart consumption and global trade.

Launching on TikTok, the fast-paced mini-series captures the high-energy pulse of the 5th China International Consumer Products Expo (CICPE) in Hainan—from runway looks to cutting-edge tech and gourmet bites. In this episode, embark on a global tasting tour from hot-pot tripe to French wine, Indonesian coffee to local bubble tea—discover why CICPE is a foodie’s paradise.