Rural night tourism illuminates new paths for village revitalization

As city neon lights have long become commonplace, rural nights are being redefined. Now, nighttime tourism projects are flourishing across the countryside—from starlit pastoral walks to ancient village light shows, from bustling night markets to lively folk performances. Rural "night economy" is lighting up urban and rural life with unique charm. This boom is not just an extension of consumer scenes but a rediscovery of rural value. It awakens idle rural resources under the night sky and provides a vivid platform for expressing local culture. Amid twinkling lights lies a new path for rural revitalization. When night tourism becomes an emotional bridge connecting city and countryside, rural nights no longer remain silent but are filled with development momentum and the poetry of life.

Photo taken on the evening of July 18, 2025 shows visitors flocking to the "Golden Dragon" parade by Yulong Bridge in Baisha Town, Yangshuo County, Guilin City, south China's Guangxi Zhuang Autonomous Region. The vibrant night event draws many tourists to experience the charm of Yulong River under colorful lights. (Xia Lihui/Guangming Picture)

Photo taken on July 21, 2025 captures the bustling and brightly lit stone-paved streets of Suixi Old Town, Huaibei, east China's Anhui Province at night. Crowds fill the lively night market scene. (Zhou Fangling/Guangming Picture)

Photo taken on July 23, 2025 shows people enjoying gourmet food, performances, and night views at Ant Market in Jimo District, Qingdao City, east China's Shandong Province, embracing a rich and diverse nightlife. (Liang Xiaopeng/Guangming Picture)

Photo taken on July 22, 2025 depicts tourists cruising the Xin'an River on the "Huangshan-Anxiang" boat along Tunxi River Street, Huangshan City, east China's Anhui Province, experiencing scenic night views. (Shi Yalei/Guangming Picture)

Photo taken on July 23, 2025 features visitors at Sai Shang Old Street tourism and leisure area in Yuquan District, Hohhot City, north China's Inner Mongolia Autonomous Region, enjoying ethnic-style photo shoots. (Ding Genhou/Guangming Picture)

Photo taken on July 23, 2025 shows police and auxiliary officers on duty at the Tower Bay Xingshun Night Market in Huanggu District, Shenyang City, northeast China's Liaoning Province, ensuring public safety. (Zou Xinjiang/Guangming Picture)

Photo taken on July 25, 2025 captures visitors watching a starlit concert in the cultural and leisure street district of Guanjiagang, ancient city of Xiangyang, north China's Hubei Province. (Yang Dong/Guangming Picture)

Photo taken on the evening of July 25, 2025 shows tourists visiting the vibrant Dunhuang Night Market in northwest China's Gansu Province. (Zhang Xiaoliang/Guangming Picture)

Photo taken on the evening of July 25, 2025 features the bustling opening night of the Yangming Road Standard Clock Night Market in Ganzhou City, east China's Jiangxi Province, attracting a large crowd of residents. (Liao Peiyu/Guangming Picture)

Photo taken on July 26, 2025 shows tourists admiring lanterns at Zhaoti Scenic Area, Anlong County, Qianxinan Prefecture, southwest China's Guizhou Province, highlighting the thriving nighttime economy. (Liu Chaofu/Guangming Picture)

Photo taken on July 25, 2025 depicts continuous visitors enjoying the cool summer breeze at Elephant Trunk Hill Scenic Area, Guilin City, south China's Guangxi Zhuang Autonomous Region. (Li Jieyuan/Guangming Picture)

Photo taken on July 26, 2025 captures the brightly lit Hu Mei Countryside Scenic Area in Renshan Village, Shanglingqiao Town, Lengshuitan District, Yongzhou City, central China's Hunan Province, where crowds gather for nighttime enjoyment. (Lei Zhongxiang/Guangming Picture)

Photo taken on July 26, 2025 shows the spectacular summer cultural tourism event at Xiangyun Bay Scenic Area, Yunmeng County, central China's Hubei Province, where over 15,000 visitors enjoy a midsummer night festival under dazzling lights and shadows. (Chen Baozhong/Guangming Picture)