World Eyes on CIIE | CIIE empowers SMEs from least developed countries to access China's vast market

The China International Import Expo (CIIE) is far more than a showcase for large multinational corporations—it serves as a vital gateway for small and medium-sized enterprises (SMEs) from least developed countries (LDCs) to showcase their distinctive products and unlock access to China's expansive market.

Nsengiyumva Diane, an exhibitor hailing from Burundi, recognized the CIIE as an exceptional opportunity to foster friendships and establish enduring cooperative ties with Chinese partners.

Prince Muramba, a Rwandan exhibitor, lauded the expo as unparalleled in its class, underscoring its pivotal role in facilitating connections with both existing customers and prospective business collaborators.

Johnson Sambwa Lufungulo, an exhibitor from Zambia, applauded the visionary foresight behind the CIIE, emphasizing that it unites nearly the entire globe to present the richly diverse offerings of each nation—encompassing business, tourism, culture, cuisine and a broad spectrum of other products.