Deputies Discuss Humanistic Economics: Xu Zerong on innovation in kiln art to ignite industry

BEIJING - Xu Zerong, an NPC deputy and curator of the Xu Zerong Kiln-Transformation Art Museum, shared insights on Humanistic Economics during China's annual "two sessions", stating that innovation in traditional craftsmanship can ignite entire industries. Through years of research on mineral chemistry and kiln technology, he has transformed the ancient art of kiln ceramics into a scientifically-driven cultural product, sparking a wave of "kiln fever" that is now fueling Chaozhou's ceramic industry and reaching ordinary households.