Exploring Sanlitun, the Capital's "Fashion Indicator"

By Wang Xinyuan

Sanlitun business district, as the core area of Chaoyang District, Beijing in benchmarking the world-class landmark business district and building a new consumption gathering area, has adhered to the proposal of building “commercial Sanlitun” into “cultural Sanlitun” as a new landmark of Beijing in recent years.

International consumption center driven by refreshed business district

Tai Koo Li Sanlitun of Chaoyang District, Beijing has always impressed people with trend, fashion and fun. It’s crowned as “monopolizing first stores” in the industry. It was put into operation in 2008, composed of South, North and West Zone and with a total floor area of nearly 150,000 square meters. As one of the areas with active night economy in Beijing, the open block brings freedom and consumption scenes created by various types of businesses and characteristic stores, which are deeply loved by customers at home and abroad.

Sanlitun business district has become a fashion landmark with international influence and an international reception hall for the integration and development of multiple cultures, and will be built into a place for the first launch of new and fashionable products, a place for residents’ consumption and leisure, and a must-go place for domestic and foreign tourists.

The Beijing Winter Olympics will grant opportunities to business districts and shopping malls. To greet the upcoming event, many business districts in Beijing have presented ice and snow festivals in response, contributing to 100-billion business districts and the international consumption center.

International consumption center empowered by culture

As the most “international” area in Beijing, Sanlitun has always gathering trendy culture, and the population it influences are also different from that of other regions. With the joining of Page One, Yan Ji You, Beijing Sanlian Taofen Bookstore and “Chaoyang Urban Bookstore-Chunfeng Xixi Pavilion”, Sanlitun sees a unique “reading culture belt” between the traditional residential area and the international business district. Such a dense bookstore community is unparalleled in Beijing.

Sanlitun characteristic literary block is only an epitome of the public cultural construction in Chaoyang District. In recent years, “literary Chaoyang” has built a “four-network-in-one” public reading service system. The “four networks” include traditional public library service network, urban block library service network with self-service library as the main body, digital library service network based on electronic reading room and shared engineering service points, and customized reading service network with mobile library as the main body. They support each other to form an “all-in-one” characteristic public reading service system covering Chaoyang District.

Besides, business format of immersing new retail that deeply integrates art and culture with the whole business place is tried out at Markor C.A.V.E. to meet the consumers’ pursuit of space and personalization. From the perspective of architectural design, Markor C.A.V.E. contributes to the development and renewal of Beijing by comprehensively transforming and upgrading the old commercial complex. In terms of culture and art, Markor C.A.V.E. vitalizes the culture through the integrating and interpreting Chinese and Western culture, ancient and modern culture in a completely new way. From the perspective of consumption experience, Markor C.A.V.E. has created the ultimate artistic lifestyle to meet the personalized and continuously upgraded consumption needs of customers and cultivate a new consumer market.