Tongrentang Zhima Health: TCM culture meets modern lifestyle amid Olympics

Ever tried medlar latte or cake, TCM cosmetic products, or longan sparkling Americano? You can find all these products at Zhima Health.

Zhima Health is created by Tongrentang, a time-honored health brand centered on traditional Chinese medicine (TCM). The goal of Zhima Health is to make innovative products to carry forward the health culture of TCM. On Feb. 7, 2022, Chinese and foreign journalists came to Tongrentang Zhima Health No. 0 Store, a new retail research base covering around 5,000 square meters and three floors. The store integrates organic food and herbal elements into people’s daily diet to provide consumers with a healthy experience integrating TCM culture into the modern lifestyle.

Just in time for the Beijing 2022 Winter Olympics, Tongrentang also hopes to introduce its health concepts to the world. Hu Hong, General Manager of Zhima Health hopes the Winter Olympics will provide an opportunity for the world to learn more about Tongrentang and TCM, to advocate the Chinese ways of healthy living to the world.

Photo taken on Feb. 7, 2022 shows the 24-hour unmanned vending machine at Tongrentang Zhima Health No. 0 Store, Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows medlar latte at Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows longan sparkling Americano at Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows medlar and red dates flavored cake at Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows chefs making Chinese soup in the Four Seasons Kitchen, a kitchen that makes traditional Chinese food on the first floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows the dining area on the first floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows the Western Kitchen on the first floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows colorful KN95 masks on display on the first floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows TCM on display on the second floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows the biggest TCM dispensing table in the world on the third floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)

Photo taken on Feb. 7, 2022 shows TCM doctor treating a patient on the third floor of Tongrentang Zhima Health No. 0 Store in Daxing District of Beijing. (Zhang Junye/Guangming Picture)