Peach blossom economy blooms in Nyingchi, SW China's Xizang

Tourists pose for photos in Galai Village of Nyingchi City, southwest China's Xizang Autonomous Region, April 2, 2026. (Xinhua/Tenzin Nyida)

NYINGCHI, April 8 (Xinhua) -- Peach blossoms are now in full bloom in the city of Nyingchi, drawing flocks of visitors here for its vibrant festival.

In recent years, the city has actively boosted its peach blossom economy by enhancing cultural tourism experience, accommodation, and transport, unlocking sustained momentum for seasonal consumption and economic activities.

A staff member makes butter tea at a fair in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)

A drone light show is staged at the opening ceremony of a peach blossom tourism and cultural festival in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)

This photo taken on April 2, 2026 shows a coffee stand in Galai Village of Nyingchi City, southwest China's Xizang Autonomous Region. (Xinhua/Tenzin Nyida)

A drone photo taken on April 2, 2026 shows tourists enjoying blossoms in Galai Village of Nyingchi City, southwest China's Xizang Autonomous Region. (Xinhua/Tenzin Nyida)

Tourists walk among blooming flowers in Duodang Village of Nyingchi City, southwest China's Xizang Autonomous Region, April 2, 2026. (Xinhua/Tenzin Nyida)

A tourist shops for handmade bags at a fair in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)

A staff member promotes goji berry puree products at a fair in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)

Children interact with a costumed performer at a fair in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)

A drone photo taken on April 3, 2026 shows peach blossoms at the foot of Mount Namcha Barwa in Nyingchi City, southwest China's Xizang Autonomous Region. (Xinhua/Tenzin Nyida)

A drone photo taken on April 3, 2026 shows peach blossoms at the foot of Mount Namcha Barwa in Nyingchi City, southwest China's Xizang Autonomous Region. (Xinhua/Tenzin Nyida)

Tourists have fun in a tent themed on local folk culture at a fair in Nyingchi City, southwest China's Xizang Autonomous Region, April 3, 2026. (Xinhua/Tenzin Nyida)